Year-end 2024
Nippon Lubricants makes a comprehensive market push
In the highly competitive lubricants market
In order for Nippon Lubricants to close the year 2024 with a perfect finish
need to make comprehensive efforts from multiple angles.
I. Marketing Perspective
1. Precise positioning of target customers 
According to the advantageous performance of Nippon Lubricants, we will determine the size and level of repair shops and precisely target customers. For example, launching high-performance full-synthetic lubricants for high-end automobile users, and making solutions for street-side husband-and-wife stores. Conduct market research to understand the needs, purchasing habits and preferences of target customers in order to better meet their needs.
2. Brand building and promotion 
Create a unique brand image to emphasize the quality, reliability and innovation of Nippon Lubricants. Increase brand awareness and reputation through short video marketing and promotion. It can be more effective in brand promotion and interactivity. Publish product information, use cases, technical knowledge and other content to attract users' attention and participation, and enhance user stickiness.
3. Promotion Strategy 
Develop attractive promotional activities, such as discounts, full reductions, giveaways, etc., to stimulate customers' desire to buy. Launch a membership system to provide members with privileges such as points, discounts, and priority services to increase customer loyalty. Cooperate with automobile dealers, repair stores, industrial enterprises, etc. to carry out joint promotional activities to expand sales channels and market share.
II. New Media Perspective
1. Utilizing the communication efficiency of new media: it can open the store's traditional exposure limitations, can be constantly viral in the local dissemination, and the cost is low, only need to release the video, equivalent to a free salesman to help us find customers 24 hours a day.
2. short video power: daily release of short videos, their stores for exposure, the content of the continuous output of their stores, location, service, technology and other advantages, with the help of the spread of efficiency, unlimited pull customers!
3. public domain + private domain, increase repurchase: online public domain solicitors, through the offline experience, retain customers, generate viscosity, so as to do a good job of customer service, and further do a good job of repurchase!
Store Upgrade
1. Store image design
Store decoration upgrade to create a modern, professional store image. Adopt a unified brand logo, color scheme and display layout to improve brand recognition and attractiveness. Set up product display area, customer experience area, technical consultation area and other functional areas to provide customers with a full range of services and experiences.
2. Personnel training and management 
Provide professional training to store sales staff to improve their product knowledge, sales skills and service awareness. Establish a performance appraisal system to motivate sales staff to be aggressive and improve sales performance. - Strengthen store management to improve service quality and efficiency. Establish a customer feedback mechanism to solve customer problems and complaints in a timely manner and improve customer satisfaction.
3. Digital Upgrade  
Introduce digital management system to realize digitalization and intelligence of store inventory management, sales management, customer management and other functions. Improve management efficiency and precision, and reduce costs and risks. Install intelligent devices, such as electronic displays and touch screens, to provide customers with more convenient services and experiences. For example, customers can learn about product information, prices, promotions, etc. through the electronic display screen, and make self-service orders and payments through the touch screen.
IV. Negotiation Skills
1. Understanding customer needs 
Before negotiation, fully understand the needs, pain points and expectations of customers in order to better meet their needs and improve the success rate of negotiation. Listen to customers' opinions and suggestions, respect their choices and decisions, and establish a good cooperative relationship.
2. Develop negotiation strategies
Develop a reasonable negotiation strategy based on the customer's situation and negotiation objectives. Determine the bottom line, target and concession space of the negotiation in order to take the initiative in the negotiation. - Prepare sufficient negotiation materials, such as product information, market research reports, competitor analysis, etc., to provide strong support for the negotiation.
3. Communication skills 
Maintain good communication attitude and skills in the negotiation. Express yourself clearly, accurately and concisely in language and avoid using vague and ambiguous language. Listen well to customers' opinions and suggestions, and respond to customers' questions and concerns in a timely manner. Build trust and cooperation through effective communication.
4. Concession and Compromise 
In negotiations, appropriate concessions and compromises are necessary. However, concessions and compromises should be based on principles and bottom lines, and not unlimited concessions. - In concessions and compromises