How to create and retain customers is the most important issue in business.
Auto repair shops aim to make a profit, however, it is only possible to make a profit if you have customers. So, as a repair shop, how should you create customers? And how can you retain customers?
As the owner of a repair shop.
Do you really understand what car owners need?
An industry source summarized the six characteristics of current car owners: middle class, pursuit of quality, efficiency first, like to use the Internet, more attention to detail, can pay for better service.
What they need: reasonable price, quality service, and trustworthy technology.
Why do car owners choose your store?
Because trust your technology, believe that your offer is reasonable, satisfied with your service, that your maintenance process makes him feel at ease. Here some friends may say, are old customers, accustomed to my store, to my store at ease. What about new customers? How do you stay?
The following share a repair shop owner's experience in customer service, see what aspects he has to retain customers.
But the owner does not think so, into your store even a place to land, how can he believe that you fix the car? Also, this is the age of the Internet, is the WiFi installed in the customer lounge? Please believe that car owners want to have WiFi there, of course, most of the garages have it, after all, they have to use it too!
In terms of etiquette, it is recommended that every repair shop should organize staff to learn, whether it is to engage in technology or reception. If the customer comes for the second time can also immediately recognize, it is further closer to the distance of the customer. The last point, in addition to repairing the car technicians, other employees of the store should also have a basic understanding of automobile repair, do not ask customers three do not know.
There are many ways to build a customer file, there is a special electronic system, or computer excel report (but please throw away the paper notebook). Leave customers as much contact information as possible, such as cell phone numbers, QQ, WeChat. Repair shop should also establish their own QQ group, WeChat public number, easy to interact with customers.
We can see that, leaving aside the price of technology, good service is an important means of distinguishing products and attracting customers; the above can be adopted according to their own appropriate improvements, after all, the most suitable for their own is the best.