Introduction: Nearly four decades, China's manufacturing in the historical process of reform and opening up jumped to the forefront of the world, the establishment of the world's most sound, advanced industrial production and manufacturing system, which there are countless small and medium-sized enterprises dedicated to many years of perseverance, play a pivotal role in the role of the mainstay of the world's artisans of the world's manufacturing cast.
Which the lubricant industry has experienced sweeping changes, from the previous plan to operate in 1992 after the opening of the lubricant market, into the private sector and foreign brands to rush into the “Hundreds of Contested” era, in recent years, with the state to support the rise of independent brands and enhance the strength of the policy, more and more companies realize that the brand in the development of the core role of the independent private sector. The core role in the development of more and more enterprises realize that the brand, the rise of independent private brands, the rise of the call is rising, the national brand when the pace of self-improvement accelerated. Strong manufacturing is a strong country, strong brand is the national prosperity.

In the field of automotive aftermarket, there is no lack of a number of adhere to the spirit of craftsmanship, products and services to achieve excellence, for the public praise of the great national craftsmanship enterprises, the polycar network in line with the automotive aftermarket practitioners to dig for the majority of the original intention of finding excellent enterprises, this issue will enter the lubricant craftsmanship enterprises - Shandong Ribon New Energy Technology Co. The founder of the company, Mr. Zhang Dunjin, has been working in the automotive aftermarket industry for more than 20 years, and has led Ribon in the field of lubricants to advance and move forward with perseverance.
Shandong Ribbon New Energy Technology Co., Ltd. was founded in 2004, located in the spring city of Jinan, mainly produces automotive oil, diesel oil, gear oil, automatic transmission fluid, hydraulic oil, industrial oil, marine oil, antifreeze, automotive maintenance products and other series of products, with an annual production capacity of more than 50,000 tons, more than 100 employees.

作者｜天风

文章来源｜聚汽网

Humanities
Never stop pursuing excellence
Shandong has been called the hometown of Confucius and Mencius, the hometown of sages, deep cultural heritage, developed heavy industry, manufacturing system based on a strong foundation, known as the Qilu civilization, the beauty of China's reputation. Infused with it, Shandong enterprises have more respect for business civilization and traditional cultural essence.

The founder of Shandong Ribbon New Energy Technology Co., Ltd, Zhang Dunjin, with his unique vision, strong will, rich industry experience, and keen market sense, has created the core essence of the domestic high-quality lubricant business.

Characteristics of Fujian businessmen: Striving and adventurous, realistic and adaptable
In the tide of China's reform and opening up, many regional business cultures have emerged, among which the coastal Fujian Province, with its beautiful mountains and rivers and outstanding people, has nurtured the Fujian businessmen who dare to be the first and the most courageous in the world, and whose spirit of not being afraid of hardship, unity, friendship and righteousness has influenced the growth of generations, and the “love of hard work is the only way to win” has become a major feature of Fujian businessmen all over the world. It has become one of the major features of the global Fujian businessmen.

ZhangDunJin is Fujian FuQing people, with fujian people in the bones of the bold, bold, take advantage of the expansion of the spirit, with relatives came to Jinan in early years to engage in the auto parts industry, ZhangDunJin during the work period diligently and actively, to the auto parts industry to feel familiar with the industry after the ideals and goals of their own, when most of the domestic lubricating oil companies cutting corners, the pursuit of short-term interests, when he saw the international brands have long dominated the market after the status quo, he When he saw that international brands dominated the market for a long time, he came up with the idea of making a lubricant of his own brand that would make the people of China really feel at ease.

Doing lubricant production and processing needs both courage and technology. 2004, when the national brand is in the ascendant, the strategic vision of Zhang Dunjin began to create their own “business”, to the factory named “Ribon” brand, praying for the essence of the sun and the moon, blessing of China, meaning great, broad, ambitious, ambitious and prosperous. It implies the meaning of broad, wide, ambitious, and the grand blueprint is flourishing. Zhang Dunjin is determined to make “Ribon” the cutting-edge brand of domestic high-quality lubricants, to make a high-quality and distinctive national brand lubricants, so that customers can use domestic oil products with peace of mind.

According to Zhang Dunjin recalls, the enterprise was founded at the beginning, because of the lack of resources, immature technology, equipment is not perfect, “is the relatives and family members to work together, every day, fully committed to the factory, all the affairs of the family can not be taken into account,” the past scene by scene flash, Zhang Dunjin a lot of emotion, “lubricants industry Lubricant industry is not like the auto parts industry, the international big brands in the market domination for many years, the sales of the initial marketing, no one believes, from 0 to 1 process is really difficult. The effort is not rewarded, in Zhang Dunjin persistent efforts, set up a sales team, the development of a number of dealers willing to try to operate the brand Nippon, Nippon opened the rise of the road to development.

“As long as others are willing to give us the opportunity, Rippon will never let him down”, Zhang Dunjin said seriously, ”Rippon's products, whether it is the quality, or warranty, as well as late service, we try to do perfect, made every market commitment, we will never go back on our word! “. Domestic brands have gone through the years of survival in the market seams, depending on the reputation of the product as life, “do not make a brand a little error, because customers will not give you too many opportunities,” said Zhang Dunjin ironclad, it is because of the rigorous, down-to-earth style of doing things and attitude, so that Zhang Dunjin led the Ribbon step by step up to today.
Ten thousand feet high, credibility is ZhangDunJin lead Ribbon forward strategic flag. Just like China's famous entrepreneur - glass king Cao Dewang, he once said, “I have only done one thing in my life, which is to produce a piece of Chinese people's own glass,” Zhang Dunjin has been Cao Dewang as a role model for life, the pursuit of the ultimate in the automotive market for more than 20 years, led the Ribon step by step to the present. Zhang Dunjin has always regarded Cao Dewang as a role model in his life, pursuing the ultimate in the automotive aftermarket for more than twenty years, and leading Nippon to stick to the lubricating oil track for more than ten years, and regarded it as his lifelong pursuit and goal.